Hair: Ladonna Steinįetish model and performer Mosh talks injured elbows, creative control, fetishes, competitive cheerleading and starting over. Unlike most other such Internet sites, Mosh is designed primarily for mobile usage, even though one can also access it from a PC.Mosh by Jill Rasco. Juniper Research expects annual revenues from wireless social networking to increase to 2.86 billion euros in 2012, compared with just 190 million euros this year. First thing we wanted to do is to open it up,” Linardos said. “From content distribution point-of-view, mobile has been a very closed channel. Revenues from running networking sites such as MySpace, Facebook and Bebo on cell phones are expected to rise sharply in coming years as so-called “user-generated content,” once a niche concept, starts to win mass appeal. In the longer-term, the goal is to generate a fresh revenue stream for Nokia shareholders,” Mawston said. “In the near-term, such Internet services are designed to make Nokia handsets stickier. Neil Mawston, analyst at research firm Strategy Analytics said services like Mosh are partly defensive for Nokia, which is trying to keep big brands like Apple, Google and Vodafone out of its market. While Nokia has left traditional rivals Motorola and Samsung behind, it faces competition in its new space from Apple’s iTunes, News Corp’s MySpace, and personal navigation device makers TomTom and Garmin. Nokia’s rivals are shying away from such bold moves, and are instead hosting services on their phones, Wood said. “Nokia’s dominant market share in the mobile phone market has enabled it to take a more aggressive approach to opening up new revenue streams than its rivals,” said Ben Wood, head of research at consultancy CCS. Nokia is the first handset maker to move strongly into content space with services like Mosh and its upcoming music store and gaming services. We don’t know where it exactly goes and we are not entirely in control,” he said. It’s all up to the users, said Linardos, now head of the Mosh business. So far there have been no advertisements, just word-of-mouth promotion by guys like Virtanen, and already more than 6 million people have logged on to download pictures, video, music and computer programs written by other users. Other sites allow you to share audio and video, but here you can also find programs and documents.” “It seems to me a bit like a return to the origins of Internet, where people can access content and share it with others,” said Nico Virtanen, an IT student in Finland. The result, Mosh ( /), a social networking site that is accessible from cell phones, is the latest piece in the puzzle for Nokia as it tries to build an Internet stronghold to balance a maturing cellphone business. Seeing the same half a dozen faces for 45 days and craving greater social interaction, Linardos and his team came up with a site aimed at making informal networking easier, especially for people without access to a PC. What he got was a pot of porridge every morning at a Spartan hotel hours from Finnish capital Helsinki, with forests and snow all around. The home page of Nokia's social networking site called Mosh is seen on a mobile phone in Stockholm October 2, 2007.
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